Tjark Tjin-A-Tsoi is doing things differently. Before his appointment as the Director General for Statistics Netherlands in April 2014, he was the General Director of the Netherlands Forensic Institute. No doubt that’s why phrases like “actionable intelligence” and forensic analogies about “tracing data” pepper his vision for national statistics in the Netherlands. At a recent presentation here at the World Bank, Tjin-A-Tsoi shared his thoughts on what a modern statistics office looks like, how cognitive science informs data communications, and whether big data will render official statistics obsolete.
A new approach to official statistics
Almost four years after Tjin-A-Tsoi took the helm, Statistics Netherlands has been transformed. It has its own newsroom, a team of media professionals, and employs the latest cognitive science research in its quest to deliver statistical truths to the public. It recently opened a shining new Center for Big Data Statistics, and has an innovation portal for beta products which invites public feedback. One of their current beta products is a Happiness Meter, an interactive infographic that people in the Netherlands can use to calculate and compare their personal happiness score with the rest of the Dutch population.